Campaigns that convert
Give Google Ads a boost
See actual results right away
Unlike SEO, paid advertising can get you first page exposure on Google as soon as it is set up. Moreover, Google Analytics data and insights provide a basis for better performance analysis and creates an overview of opportunities as well as weaknesses.
Campaigns with data-driven goals
All our campaigns are set up to be goal-driven, based on data and focused around conversions. You define trackable advertising goals that our campaigns target in a profitable manner.
Valuable traffic that increases conversion rate
Make use of the advantage of only paying for clicks instead of impressions. The key with Google Ads is to allocate a budget to the most cost-effective keywords and campaign types. Low traffic with lots of conversions overcomes a lot of traffic with few conversions.
Make Google Ads an investment, not an expense
Reduce ad spend without compromising conversions through strategic campaign structuring. Achieve profitable campaigns by driving relevant traffic, increasing conversion rates and reducing costs.
Turn insights into action
Google Analytics can provide insights into user behavior and flow from a click to a conversion. If visitors do not convert, then Google Analytics can help explain why this may be.
Keywords that do not convert should be analyzed before being paused and forgotten. Keywords without conversions may have users with longer session durations or multiple pages per session, which can indicate that users are having difficulties finding what they are looking for. A solution to this could be testing another landing page, other sitelinks as well as checking which devices visitors use as i.e. mobile users alone could be the reason for bad performance.
More data and better overview with Analytics
Reports in Google Analytics provide overall statistics on for example how landing pages work across all ad groups. Identifying landing pages with high and low session durations, bounce rates, etc. is much easier and faster in Google Analytics compared to Google Ads where data is not aggregated. For example, viewing data on a specific landing page is significant better in Google Analytics as it is possible to aggregate all existing data from not just Google Ads campaigns but also all traffic sources. Moreover, UTM parameters from links can also be removed in Google Analytics by the use of filters, which further aggregates data.
A few quick tips
Get conversions from non-converted users
Retargeting can convert interest into sales. If someone leaves a website at the checkout page, advertisers can increase the likelihood of these users returning and completing a purchase by luring them back via retargeting. This can for example be done by offering the users a coupon code applicable to the products they showed interest in. A trick that works incredibly well is to add a deadline to the offer so customers feel a sense of urgency and that they get a bargain if they complete the purchase right away.
Segment users for targeting and analytics
A simple way of dividing segments is to split them into buyers and non-buyers. Existing customers can get ads customized based on their purchase history or an exclusive customer discount on their next purchase. This way, retargeting can also maintain and increase the number of returning customers.
By targeting visitors with a session duration higher than the average time of how long a user takes to convert, advertisers can be sure of reaching highly engaged users. For example, if it usually takes three minutes for users to convert, advertisers can target users with a session duration of more than two minutes but who did not convert.
A few quick tips
Feeds are the backbone of Google Shopping
For an increased click and conversion rate, ensure that top sellers get the most amount of exposure by simultaneously limiting low converting products. It is important to apply higher bids on top sellers, which is a way of letting Google know which products to show the most. Labels are a great way to mark products that are top sellers, discounted or seasonal. This gives a great overview making future changes easier and less time-consuming. Increase the bids on these products and reset them easily at the end of an offer or season. In addition, since one does not add which keywords to target on Google Shopping, it is important to go through search terms regularly and ensure that the right products appear to the right search queries. If products are not performing well at all, the solution may be to exclude poorly performing products performance completely. However, we do recommend to only taking this step as a last resort.
Feeds er Google Shoppings rygrad
Google pulls product information from product feeds and via GTIN. By optimizing a product feed, products can gain an increased relevance to search queries and get more exposure and increased traffic at reduced costs.
Data feed optimization can for example consist of changing product titles, descriptions, images and other attributes. A/B testing these can result in more traffic, higher positions and lower click prices.
A few quick tips
A close link between ads and keywords
Avoid wasted ad spend with negative keywords
Negative keywords should be an important part to any account for optimization. Going through search terms should be a regular task especially when keywords with match types such as phrase and broad match are used as these can trigger unwanted search queries. Negative keywords help narrow the reach and make campaigns more effective by cutting off irrelevant searches and reducing “wasted” ad spend. Analytically speaking, negative keywords can increase clickthrough rate (CTR), reduce costs and at the same time increase conversion rates.
A few quick tips
A/B tests provide the best ad copy
Expanded text ads opened the door to three headlines and two descriptions. The third headline and the second description are optional. We recommend and encourage to A/B test the effect of using all headlines and descriptions, as using them all is usually not equivalent to better results.
Ad extensions must at the very least be present at account level as this applies them to all ads across the account. It is important to ensure that ad extensions add additional information to the ads thus avoiding repetitive text. Avoid an overlap in text by either editing text ads or applying the ad extensions on ad group or campaign level.
Increased relevance = higher positions and lower click prices
Make sure to include the keyword(s) of an ad group in the ad copy for both a higher relevance score and to make the ad more appealing to the user/search intent. Keep in mind that increased ad relevance results in a higher Quality Score, which leads to higher positions at lower click prices.
Analyze and test whether ads in conjunction with their keywords can be improved by using alternative landing pages, other ad extensions or even by changing the timing of when ad are shown during the day/week.
A few quick tips
What do you get at AjourAds?
Managing Google Ads campaigns is an endless task that requires technical skills in PPC advertising as well as an understanding in data analytics. Here is how we add value to your Google Ads account.
Frequently asked questions
No, all contracts are non-binding. Our contracts are monthly and customers are only invoiced for the present month. Upon termination, the customer will only be invoiced for the current month after which the cooperation ends. We want to continously prove our worth and if we do not create growth or satisfactory results for the customer, we will make the customer aware of this ourselves in order to find a solution.
Our prices are agreed upon individually with each customer. We tailor our prices the customer's overall return of investment in mind, their advertising budget and size of campaigns. Everyone from smaller start-ups to larger companies get reasonable prices according to their needs and goals.
We value and prioritize creating an environment in which our customers feel safe and well taken care of. Therefore, we do not require any prepayment nor binding contracts, which provide our customers with a satisfaction guarantee. Our prices are competitive and customers will not receive any invoice from us if they are not satisfied with our Google Ads campaigns or results from our trial period.
We cannot guarantee any kind of results and one should be extra cautious if an agency guarantees results beforehand. We can guarantee that we set up campaigns based on best practices that have proven to be highly efficient and that we put in an extraordinary effort to achieve satisfactory results through continuous and comprehensive optimization.
You will always have access to the account. It is your account and we are guests. You have the power to deny us access to the account, not the other way around. However, we do ask the customer not to make any changes to the campaigns or account without contacting us in advance if we are managing the account.
Yes, the customer owns the Google Ads account we work on. Consider us invited guests who can be kicked out at any time. We do not delete the campaigns and at the end of a collaboration, it is up to the customer to decide whether the campaigns shall be paused or left active.